Why Is the Backlink Audit Critical for SEO Success?

So, you own a website. It’s well-optimized. The content is relevant. You’ve used website audit tools to deck it up. You are ready for a thorough Google indexing. You have nothing to fear. Right?

Not so soon!

Have you ever used backlinks? Ever used a third party SEO service? Did you entirely avoid looking at your backlink portfolio?

If you just nodded yes to any of the above mentioned three questions, snap to attention! Your website can be penalized anytime now. You need a backlink audit.

Wait! Backlinks and Penalty? How Does That Work?

A link to your website on any web page is a backlink. And it’s significant for SEO.

Some time ago, Google was focussed on the number of backlinks- the higher, the better. Cheap SEO service providers began creating a fake blog/page to link to all their clients. The resultant Private Blog Network increased backlink number for websites and Google, in its sheer innocence, believed said sites to be reliable sources of info.

Because if so many sites are linking back to your website regarding ‘Food for diabetes,’ you must be a diabetes diet expert, right?

Well, the quantity-only approach began producing spammy search results. So Google decided to refine its filters.

Now, If a genuine, reputed website links to you, your authenticity improves. If many powerful, relevant web posts link back to you, your Search Engine Results Pages rank (SERP) takes a hike.

Do you see what I’m working towards? Excellent quality and quantity of backlinks- better SERP- improved reputation- Google considers you credible.

Poor backlinking- your website sinks like the Titanic and Google slaps a fine on you.

Okay! What Happens If Google Fines/Blocks/De-Ranks You?

The backlink popularity of your website makes up for about 22% of your Google Rank.

It means any shady, irrelevant, pointless websites that link back to you will be considered by Google. And that’ll affect your index rank.

If Google finds you guilty and puts a Manual Action Penalty on you, it can demote your website, remove a few pages, or the entire site temporarily. You may suffer organic traffic, sales, leads, and conversion losses.

If, however, you get hit by the algorithmic penalty, no warning. Your traffic will deteriorate over time without any seeming explanation. You’ll need special tools to uncover the reason. By the time you know what hit you, you’d have lost too many leads and traffic.

So Think Hard- Have You Ever Practiced Spammy Backlinking?

Have you ever rigged blogs’ and websites’ comment sections with your website’s URL wrapped within a crappy, almost aimless message to build backlinks?

Is it possible that the cheap SEO company you hired duped you and built a shady backlink portfolio using bad SEO techniques?

You need to analyze your backlink portfolio. Look closer. If you ever used guest blogging, news articles, genuine comments, profile shares, press releases, or social media for backlinking, you’ll probably recognize the sources.

Point out the ones you don’t. Do some research, confirm the domain metrics of suspicious entities, and separate the credible backlinks from the spammy ones. Or, just use a free backlink audit tool and get your ducks in a row.

You can also do a competitor backlink analysis. Compare a few websites on the SEO audit tool and look at how damaging their results are in contrast to yours.

Your Solution- Use a Backlink Analysis Tool and Audit Your Website’s Negative Backlinks

SEO Gurus always try to stay a step ahead of Google algorithms. And they’ll advise you as well to have a list of natural looking backlinks. Only, Google is tweaking its filters every day now. And unless your backlink portfolio is genuine, you need to perform a backlink audit.

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Winning SEO Strategy That Helps To Sail Through Competition

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

  • Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
  • Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
  • Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
  • Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
  • Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
  • Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.

These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

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SEO Trends To Watch For In 2018

New Year is coming your way and like every year, for sure, you are ready with the list of resolutions. Resolutions are important not only in personal but in professional life as well, as they guide you the right way and give you the urge to make some efforts to achieve something big in your life. There are so many trends change after every year as per the update in the Google algorithm, so, it’s time you need to watch for trends in 2018. So, what are you waiting for? Look below and see where you actually are and what changes you need to make in your strategy for better outcomes.

  • Site Quality Matters: No doubt, Google work to satisfy its users and, therefore, if you want to come in its good book or improve the ranking, so you have to improve your site quality. This may increase web traffic and website visits, pages per session and bounce rate, etc.
  • Double The Quality Of Your Content: Content adds value to your website and increases customer time on your website as well. Therefore, if you want to hit the goal in the coming year, you should come up with more relevant content that encourages revisit of your visitors.
  • Smartphones Become Primary Search Device: No doubt, mobile is important than ever before and in the coming years, it is used as a primary search device that improves your site visit than the desktop one. You should pay attention to it for better results.
  • Improve User Experience: Another SEO trend you need to watch in 2018 is the improvement in user experience. It is your duty to make sure that your customer will get the best experience on your website, which automatically increases their chances of conversion.
  • Featured Snippet Is Talk Of The Town: Make sure you take some steps and necessary actions to optimize your website to come in the featured snippet that drives in more customer and good for the rank of your website.
  • Rise In Visual Search: In the past few months, visual search rise and this is a new trend you need to watch in 2018 to get great outcomes. This may improve your searches and grab the attention of your visitors.

These trends are very much important for the growth of your business and you shouldn’t take it for granted. For any help, make sure you consult a professional SEO expert that handle your website rank and take it to the next higher level in your niche.

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Tips For Getting The Most Beneficial Seo Providers

Currently there are a massive need of SEO throughout the world. The basic fact is that search engine ranking is becoming the most influential online marketing tool most recently. It’s the mixture of two major methods known as as On-Page Optimization and also Off-Page Optimization. Typically you get better search engine ranking positions, site presence, efficiency, as well as identity by affordable On Page Optimisation methods i.e. keyword and key phrase positioning, keyword phrase density, Meta tags, internet site navigation, site maps, title, content and articles, and also image optimization.

Additionally you will generate your enhanced sales volume and income via a lot of important backlink building processes i.e. directory submission, forums postings, blogs posting, blogs commenting, article submitting, social networking submission, PR submitting, and also authority links. Should you be in the hunt for an affordable but competent Search engine optimization provider, then you definately have to do a smart research on Most effective Search engine optimization on the web in an attempt to accomplish your needs in time.

Hold a good grip of Website seo key phrases in your exploration for finding the best SEO Service provider on the net. Enhance your self analyzing on SEO online because it could take you to figure out the complete scenario of search engine optimization in order to find the perfect Web optimization Firm online. Check out most recent books, articles, reports, and also hot stories on Google SEO on the net because they would allow you to employ the most beneficial seo companies experts on the internet.

Stay consistent, sharp and also agile as you are finding the best seo services company on the internet. You should not slow down whatsoever because if you get relaxed on your research you will loose the best Website seo agency for certain. Always look for inexpensive SEO deals on the internet as it’s your utmost right and responsibility to obtain low-cost SEO Services from any high quality seo service on the web.

Asking over the folks regarding inexpensive yet professional seo companies is undoubtedly a good idea, as they can simply guide you in a great manner. Always go with that SEO service provider having the top rank on the search engines. Doing a visit to market could also assist you to get your most ideal search engine optimization company.

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